Coalition of Immokalee Workers (CIW)
April declared “Month of Outrage” in national Wendy’s Boycott!
Outrage over explosive Harper’s article connecting Wendy’s to infamous Mexican tomato supplier prompts farmworkers, consumers to call for month of action to kick off national boycott…
Just a few short weeks ago, over 100 farmworkers from Immokalee — joined by 400+ consumers from across the state of Florida — wrapped up the Workers’ Voice Tour in Palm Beach, Florida, with an unforgettable march through the heart of the exclusive island community. With one voice they declared to all that would hear: Boycott Wendy’s!
The workers and their consumer allies declared the national boycott for three principal reasons:
1) Wendy’s is profiting from farmworker poverty by holding out while all its major competitors joined the Fair Food Program years ago;
2) Wendy’s has chosen public relations over human rights by releasing an empty, toothless code of conduct in response to the FFP’s award-winning, enforcement focused, worker-driven approach to social responsibility; and
3) Wendy’s abandoned the Florida tomato industry after the implementation of the FFP and shifted its purchases to Mexico, where human rights violations are endemic and effectively unchecked.
It was the third reason, of course, that truly set Wendy’s apart from all other major food retailers yet to join the Fair Food Program, and made this month’s declaration of a boycott all but inevitable.
But it is one thing to run away from the most widely-respected social responsibility program in agriculture today — Whole Foods called the Fair Food Program “the leading worker welfare success story in the U.S.” just this past week — into the arms of an industry in Mexico known around the world for the prevalence of child labor, sexual abuse, and forced labor there. It is another thing altogether to make one of its most notorious growers one of your key suppliers. […]
[…] Time for action…
And so was born the Month of Outrage. Building on the massive wave of energy generated by the tour and the launch of the boycott, the Fair Food Nation is dedicating the next month to letting Wendy’s know that the longer the fast food giant waits, the stronger this national boycott will grow…
Find out how you can join farmworkers in taking action in the Wendy’s Boycott over at the CIW website!